In Memoriam

In Memoriam: Carrie Heilman, 1971-2026

Carrie Heilman, associate professor of marketing at the University of Virginia, passed away on February 25. She was 54 years old and had suffered from cancer.

Born in Kansas City, Missouri, and raised in Wilmette, Illinois, Dr. Heilman attended the College of the Holy Cross in Worcester, Massachusetts, where she was a member of the women’s basketball team. After receiving her bachelor’s degree in mathematics, she went on to earn a Ph.D. in quantitative methods from the Krannert School of Management at Purdue University in West Lafayette, Indiana in 1997. That same year, she began teaching at Washington University in St. Louis, Missouri as an assistant professor of marketing.

In 2003, Dr. Heilman joined the faculty of the University of Virginia, where she would remain until her passing. She taught courses in brand management, marketing, and brand consulting at both the undergraduate and graduate levels. She also served as the faculty advisor for UVA’s team in the National Student Advertising Competition. In addition to her academic work, Dr. Heilman was a dedicated supporter of UVA athletics, serving as the university’s faculty athletics representative for eight years.

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