Texas Woman’s University has unveiled a new logo, a new athletics mascot and a new tagline, “Boldly Go.” The new logo was designed to resemble the library fountain on the university main campus in Denton. It also forms the letters “TW” for Texas Woman’s.
According to the university, the “tagline ‘Boldly Go’ builds upon the strong past of Texas Woman’s, the nation’s largest university primarily for women. It also is an expression the university’s aim to educate, inspire and empower students for generations to come.”
Carine M. Feyten, chancellor of Texas Woman’s University, added that “this distinctive graphic identity unites our university community’s past, present and future.”
The university’s athletics teams have been called the Pioneers and will continue with that name. But the university unveiled a new logo and mascot, the owl of Minerva. The new mascot “is “fierce and wise, just like the student athletes wearing it,” Chancellor Feyten said.
The institution now known as Texas Woman’s University in Denton was founded in 1901 as Girls Industrial College. In 1934 the institution became known as Texas State College for Women. Its name was changed to its present designation in 1957. The stated goal of the institution was “to prepare young women for the practical industries of the age with a specialized education.” Men were admitted to the university for the first time in 1972. But today, women still make up 87 percent of the undergraduate student body at the university.