Three Women Join the Faculty of the Sloan School of Management at MIT

The Sloan School of Management at the Massachusetts Institute of Technology has announced the appointments of three women to its faculty.

Zana Buçinca is an assistant professor of work and organization studies. She has a joint appointment with the department of electrical engineering and computer science. She was a postdoctoral researcher at Microsoft. Her research is at the intersection of human-AI interaction and responsible AI integrated cognitive and social science theories. Dr. Buçinca is a graduate of the İzmir Institue of Technology in Urla, Türkiye, where she majored in computer engineering. She received a master’s degree in computer science from Koç University in Istanbul and a Ph.D. in computer science from Harvard University.

Ruru Hoong was appointed an assistant professor of marketing at the Sloan School. Dr. Hoong’s research interests span AI, digital economics, privacy, and social media. She focuses on the optimal design and integration of new digital technologies into real-world deployment and on the rigorous evaluation of their heterogeneous impacts. Dr. Hoong is a graduate of Stanford University, where she majored in economics. She earned a Ph.D. in economics from Harvard University.

Anya Shchetkina was named an assistant professor of marketing. Dr. Shchetkina develops applied methodology for modern marketing decisions, focusing on personalization, targeting, privacy constraints, and marketing mix modeling. Dr. Shchetkina is a graduate of the New Economics School in Moscow, Russia. She earned a Ph.D. in marketing at The Wharton School of the University of Pennsylvania.

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