
Researchers mailed two applications for jobs as salespersons or accountants over a three-year period. Photographs were attached to each application. The women had similar qualifications, job histories, and appearances. But one photograph showed a woman with a low-cut top and the other photograph showed a woman with a higher neckline. Women were photographed in both low-cut and high-cut necklines and an equal number of applications were sent out with a particular woman in each style of dress.
The results showed that the applications showing a woman with a low-cut top were 19 times as likely to be called for an interview than women pictured with higher necklines. Women in low-cut outfits were more likely to be called for interviews as accountants than women applicants in low-cut outfits for sales positions.


