Bey-Ling Sha, dean of the College of Media & Communication at Texas Tech University, recently assumed the presidency of the Association for Education in Journalism and Mass Communication, an international organization of over 2,300 educators, students, and media professionals. Dr. Sha previously served as the association’s vice president.
Before joining the Texas Tech faculty in February 2025, Dr. Sha was dean of the College of Communications at California State University, Fullerton. Earlier, she was a professor of public relations at San Diego State University, where she served in various academic leadership roles such as interim associate dean of the College of Professional Studies and Fine Arts and director of the School of Journalism & Media Studies.
In her scholarly work, Dr. Sha studies the intersection of identity and public relations. Her research extends to international public relations, activism, diversity, and gender. From 2016 to 2021, she was editor-in-chief of the Journal of Public Relations Research. She also has experience outside of academia, including service as a public affairs officer for the U.S. Census Bureau.
Dr. Sha is a graduate of Purdue University in Indiana, where she double-majored in French and communication with a concentration in public relations. She holds a master’s degree in journalism and a Ph.D. in mass communication from the University of Maryland.