The Goizueta Business School at Emory University in Atlanta, Georgia has recruited six new faculty members to join the institution this fall. Three of these new professors are women who are all beginning their first tenure-track faculty appointments in academia.
Ella Xu is a new assistant professor of marketing. Her research centers on consumer decision-making, particularly in regards to interaction with machine learning. Through her work, she aims to develop explainable machine learning tools by leveraging marketing theories and domain knowledge to help researchers gain deeper insights and support marketers in designing more effective strategies.
Dr. Xu holds a bachelor’s degree in industrial engineering from Tsinghua University in China, a master’s degree in marketing science from Columbia University in New York City, and a Ph.D. in marketing from New York University.
Ludovica Castiglia is a new assistant professor of organization and management. She most recently served as a visiting scholar with the University of Pennsylvania’s Wharton School, and currently holds an appointment as a junior research fellow with Wharton’s Environmental, Social, and Governance Initiative. Before transitioning her career to academia, she held engineering and operations positions with Procter & Gamble, Amazon, and the Boston Consulting Group. In her own research, she explores how political ideology shapes the behavior and attitudes of social actors, ultimately influencing organizational performance.
Dr. Castiglia received her bachelor’s degree and master’s degree both in management engineering from Sapienza University in Rome, Italy. She earned her Ph.D. in strategic management from IESE Business School in Barcelona, Spain.

Dr. Wallace earned her bachelor’s degree in organizational communications from Xavier University in Cincinnati, Ohio, and her Ph.D. in social psychology from Ohio State University.


