Duke Professor Wins Book Award

Christine Moorman, the T. Austin Finch Sr. Professor of Business Administration at Duke University’s Fuqua School of Business, received the 2011 Berry-AMA Book Prize from the American Marketing Association Foundation. Professor Moorman was honored for her work, Strategy From the Outside In: Profiting From Customer Value. She co-authored the book with George S. Day, the Geoffrey T. Boisi Professor at the University of Pennsylvania’s Wharton School.

Professor Moorman is a graduate of Northern Kentucky University. She holds an MBA and a Ph.D. from the University of Pittsburgh.